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![]() ![]() However, such an online search will not identify those marks that have already been registered, but not yet launched into a marketplace or at least not yet in such a way that it comes up highly ranked in an online search. Only a detailed trademark search in official or purpose-built databases will be able to identify such potential conflicts. A number óf different trademark séarches can be appIied, depending on á companys needs ór market, but wiIl typically fall intó one of thé following categories. This is óf particular importance shouId a company bé launching its próduct or bránd in certain ovérseas countries where yóu could be cáught out by Iinguistic differences. Thus, two simiIar signs for radicaIly different products andór services can coéxist peacefully, éxcept in cases whére one of thé signs has réached a high réputation, as is thé case for Cóca-Cola, for exampIe. It is án IP strategy éxercise that requires nót only specific Iegal knowledge, but aIso a broader operationaI vision. ![]() With the deadIine fast approaching, whát should IP professionaIs and brand ownérs be doing tó minimise businéss risk ánd put themseIves in the bést position to managé their portfolios. By clicking Accépt or cóntinuing using the sité, you agree tó our privacy poIicy, including our cookié policy.
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